ChapStick® Sessions Applies a Spotlight on Musically Talented LipsJan 22, 2013
ChapStick® is giving healthier, happier lips another reason to smile next month. The ChapStick® brand is collaborating with the recently re-launched social entertainment destination Myspace to host a national live stream concert event featuring Emeli Sandé and other rising stars on Monday, February 11, 2013, at the Key Club in Los Angeles. The event is part of ChapStick® Sessions, a national initiative that celebrates what healthier, happier lips can do by shining a spotlight on musically talented lips, while supporting the advancement of music through a charity sponsorship with the Music Empowers Foundation.
Emeli Sande, the soulful singer of the hit single "Next to Me" will headline the Myspace Live concert presented by ChapStick® Sessions. Earlier this year, the quickly rising music star in the U.S. released her latest album, Our Version of Events, which peaked at number one in the UK. Emeli also performed in both the Opening and Closing ceremonies of the London Olympics. "I am very excited to be a part of the ChapStick® Sessions concert that showcases tomorrow’s stars," says Sande;. "As a new artist you cherish the opportunities you get to perform and expand the reach of the music you are so proud of."
In addition to Sande;, the concert will also feature five-time GRAMMY-nominated singer and songwriter Skylar Grey, who will open for Emeli, and a performance by Suzanna Choffel, who competed on Season Three of "The Voice" and is one of five profiled current ChapStick® Sessions artists. Local fans who attend the concert will be admitted on a first-come, first-served basis. A limited number of tickets that guarantee admission will be available for pick up at the Key Club box office, starting on Monday, January 21st. The event will also be live-streamed nationally for all to view on the ChapStick® Facebook page at Facebook.com/ChapStick and on Myspace. The event will also be rebroadcast the day after the show on Myspace.
The ChapStick® Sessions initiative features five dynamic video jingles viewable on the Sessions tab of the ChapStick® Facebook page. Each song is performed by diversely talented up-and-coming singers selected through a nationwide audition. For each ChapStick® Sessions video shared, a $1 donation will be made, up to a total donation of $50,000, to the Music Empowers Foundation., which provides tomorrow’s talents with the opportunity to learn, play, create and perform music.
The five ChapStick® Sessions videos are "ChapStick on My Mind," performed by Aaron "Marcellus" Sander from Atlanta and Kristin Stennis from Chicago; "Mariachi ChapStick," performed by Flor de Toloache, the first and only all-female mariachi band from New York City;"ChapStick Flavor Beat," performed by Derick Cross (aka D-Cross) from New York City; "Lost My ChapStick," performed by Suzanna Choffel from Atlanta; and "ChapStick Cherry My Berry," performed by Raymond J. Lee from Atlanta.
“The ChapStick® brand has always focused on the importance of keeping lips both healthier and happier,” said Brian Groves, Chief Marketing Officer US, Pfizer Consumer Healthcare. “Through the ChapStick® Sessions program, we are able to tap into our consumers’ passion for music by showcasing new and emerging singers who put who put their healthy and happy lips to great use.”